The sexy cut, highly fashionable design, and fine Italian craftsmanship all of Jimmy Choo's line of products featured made his company an immediate success right from the beginning. He became widely popular among a sophisticated clientele and the release of his first collection was met with immediate and much bigger than expected success. This success attracted outside investors and with this,Jimmy Choo's company began to an extensive expansion across product categories, channels, and also geographies. Jimmy Choo was a pioneer in the art of celebrity dressing and was also one of the first to bring shoes and handbags to Hollywood where it's red carpet became an ideal runway for his brand. Today, Jimmy Choo's designs can be seen on style icons ranging from celebrities to royalty, musicians, and heads of state.